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Choosing a Catchy Jingle

January 22, 2014 | Front | News | Video |

Rock or chill-out music? A serious fund presentation can still include a bit of atmosphere. However, we were not looking for a medley of electronic sounds crafted by a DJ but something that would still get the young-at-heart sixty-somethings tapping along to the music when they clicked on a video: something modern, melodious, groovy and rhythmic packed into just six seconds – just no catchy tune reminiscent of the jingle of a renowned telecom Company.


Swiss composer and musician Hanspeter Krüsi (www.hanspeterkruesi.com) presented us with thirteen captivating jingle tunes. The spectrum of different sounds took two days to produce, with styles ranging from funky lounge and cinematic to disco: the choice was not an easy one. The jingle that we eventually chose for fundinfo’s video presentation is “cinematic lounge”, which we hope will create a pleasant mood that inspires all Viewers.